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Golden Circle
The model that codifies the three distinct and interdependent elements (Why, How, What) that makes any person or organization function at its highest ability.
Based on the biology of human decision making, it demonstrates how the function of our limbic brain and the neocortex directly relate to the way in which people interact with each other and with organizations and brands in the formation of cultures and communities.
The concept is fully explained in Simon Sinek’s book, Start With Why, published in 2009.