How does one idea do so much?
It doesn't matter what you do, it matters Why you do it.
With a little discipline, anyone can learn to inspire. Start With Why offers an unconventional perspective that explains WHY some people and organizations are more innovative, more profitable, command greater loyalties from customers and employees alike and, most importantly, are able to repeat their success over and over. These are not the one hit wonders. These are the ones who change the course of industries or even society.
Because it's all based on how people think and act, this unique view of the world has application in big business and small business, in politics and non-profit. Though some people have a natural ability to start with WHY, this book offers compelling evidence that, with a little discipline, anyone can learn to do it.