Want to discover your Why?  Start here.

Everyone knows WHAT they do. Some know HOW they do it. But very few know WHY they do what they do.

Only those who know WHY are ones who lead.

So how do you find your WHY? 

Whether an individual or an organization, a WHY comes from the same place: the past.

For individuals it is the sum total of a person’s upbringing and experiences. It’s who you are and what inspires you.

For organizations, it is born out of the very reason or purpose the organization was founded. The problem it set forth to solve or the change it wanted to make.

If you join WHY University, you will get:

• Simple step-by-step WHY Discovery course to help you:
  • Clarify your WHY
  • Articulate your HOWs
  • Learn the importance of consistency in WHAT you do
• Simon as your personal guide:
  • Watch videos and listen to audio of Simon as he walks you through the process
  • Additional Q&A videos with Ellen Rohr, founder and CEO of Bare Bones Biz
• Printable PDFs and exercises:
  • Record your experiences, make your own WHY Book
• Monthly live calls with Simon:
  • Ask questions and hear ideas about the world of WHY
  • Unlimited access to past calls
  • Submit questions for Simon to answer on the live calls
• Full access to all new and future content
  • Additional tools to help you implement your WHY
  • Participate in Those Who Know Why community forum (coming soon)
• Priority seating for live, in-person workshops
• Free autographed book (with full-year subscription)
• Discounts on WHY Shop merchandise

Join WHY University and get started on the journey to discovering Why.

Already a subscriber? Sign in to access the Why University course.

Not ready to subscribe? Check out our Leadership Library for free resources.