Whether an individual or an organization, a WHY comes from the same place: the past. For individuals it is the sum total of a person’s upbringing and experiences. It’s who you are and what inspires you.

For organizations, it is born out of the very reason or purpose the organization was founded. The problem it set forth to solve or the change it wanted to make.

There are times in any person’s or organization’s life that everything just goes right. Whether by design or by accident, these times are when the Golden Circle – the combination of WHY, HOW and WHAT – is in balance. The process to learn your WHY is about going back and examining these times to find out what the patterns were so that they can be repeated. This is the reason learning WHY is always a process of discovery, not invention. It comes from within an organization or from its founder. It comes from looking back and finding the natural patterns of behavior when things were effortless and running at their best. It comes from the times when passion runs high, energy is readily available and success is guaranteed.