There are three essential pieces for an organization to function at its best: Why, How and What. In the world today, however, the vast majority of organizations focus on only two of those pieces: How and What - strategies and tactics or operations and results. How and What are vital, but Why are they doing those things in the first place?

A business or organization focused on only two of a three-part puzzle is out of balance. This may show up as a lack of passion, difficulty differentiating, trouble maintaining loyalties, higher levels of stress to maintain results year after year which inevitably leads to too many decisions that drive short term gains at the expense of long term success. Why is often neglected, not because it doesn't exist, but because it exists in the part of the brain that controls behavior but not language. In other words, it's hard to see, it’s hard to measure and it’s hard to talk about. So, most often, we ignore it.

The more people and organizations that learn about WHY, the more people and organizations will operate in balance. This means more people who love their jobs, increased productivity, more innovation, greater efficiencies, enhanced loyalties and the ability to maintain all of those things for the long term. Those who know WHY are the ones who lead.

We are working towards a world in which everyone knows WHY. But we can't do it alone. Join the cause. Share the WHY with those you want to inspire.