Start With Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us
how leaders should lead.
coauthor of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School
Start With Why is a powerful and penetrating exploration of what separates great companies and great leaders from the rest. Too many leaders (and authors) go looking for authenticity in all the wrong places—Sinek takes you directly to the source.
coauthor of Mavericks at Work
Start With Why offers a simple and pragmatic approach to great leadership. Each story will force you to see things from an entirely different perspective.
A perspective that is
nothing short of the truth.
former ambassador, special envoy to Iraq and ambassador, permanent observer to the UN
Start With Why will cause you to
rethink your business. It is a great read and exactly on target.
This book will inspire you.
former CEO, Southwest Airlines; speaker and author of The Winds of Turbulence