Find a Job You Love
Your Why is the purpose, cause, or belief that inspires you to do what you do. Knowing your Why is like a lighthouse that can guide you toward fulfillment in your career. Simon Sinek's online Why Discovery course can help you learn your Why and find fulfillment in your career.
About the Why Discovery Course
In this interactive, online, video-led course, Simon Sinek guides you step-by-step through his Why Discovery process.

Articulate your Why
in 7 - 10 hours.
Watch The Course Intro
Gather your stories
2-3 hours
Work with a partner to articulate your Why
3-4 hours
Refine your Why and take action
2-3 hours


Receive a paperback copy of Start With Why for each license ordered. Books are shipped free in the Continental US. For users who order the course from outside the US, our team will be in touch by email after your purchase with shipment options. If multiple licenses are purchased, books will go to shipping address of the purchaser.


Windows XP, Vista, 7 Internet Explorer 9 and 10/Firefox/Google Chrome Mac OS X 10.5+ Safari/Google Chrome/Firefox
Mobile Devices
iPAD 1, 2 and 3
Select the option that’s right for you:

For You

Single License
If you'd like to learn your Why, this is the option for you. Simply add to your cart, login and access the course.

Give as a Gift

Single License
If you'd like to give the gift of Why to someone else, this option is for you. The more people who know and live their Why, the more fulfilled we will all be.


Bundle pricing - $95 - $119
Click to learn more about using the course as a tool to help others discover their Why. It can be a valuable resource to add to your coaching, consulting, or professional development toolkit.


If you're interested in licensing the course for your leadership or employees, speak to our team.
This course is for individuals to discover their Why. It is not designed to help an organization discover their overarching Why. However, this course may be a valuable tool to help you articulate the Why of your organization if you are the founder or visionary. Your personal Why is directly linked to Why of your organization. Your organization is one of the things you've created to bring your Why to life.

If you are interested in a facilitated Why Discovery Session for your team or organization, write us on our contact page, selecting "Speaking Request."

Salute to Service

The best leaders are those that understand the meaning of service, those who are willing to sacrifice for their own people. This is the reason we choose to spend time and energy learning from and supporting those who live in service to others.


As a small token of appreciation for your service, we wish to give you the gift of Why. We are pleased to provide U.S. active military and veterans, home and abroad, with complimentary access to our online Why Discovery Course - an interactive Why Discovery where Simon serves as your video guide.


This special Salute to Service offer does not include a complimentary copy of the Start With Why book.


We are so excited by the success of this program to date! With the high demand that the program has generated, we have a team member dedicated to set-up service men and women with access to the course. In order to continue delivering this special offer at this volume, a $10 set-up fee will apply as of October 31, 2014.


How do I apply to receive free access to the course?



  • Email us at from your ".mil" email address and include your MOS.
  • If you prefer your account email to be something other than your ".mil" address, please provide an alternate email address in your original email to us.
  • Once your request is processed, you will receive a confirmation email with your login information.


  • Email us at with a PDF copy of your DD214. Black out any personal information including your SSN, street address, etc. Please include your full name on the form.
  • Once your request is processed, you will receive a confirmation email with your login information.

    Any questions? Email us.