Do you know yours? Your Why is the purpose, cause, or belief that inspires you to do What you do. Simon Sinek's online Why Discovery course guides you through a step-by-step process to discover your Why Statement.
Every person on the planet knows What they do.This is your job title, function, the products you sell or services you offer.
Some people know How they do it.These are the things you do that make you special or set you apart from your peers.
Most people know How they do it.These are the things they do that make them special or set them apart from their peers.
Very few people know WHY they do what they do.The Why is not about making money - that’s a result. The Why is a purpose, cause or belief.
Your Why is the very reason you exist.
Your Why provides you with clarity, meaning and direction. It is a filter through which you can make decisions, every day, to bring your cause to life. A Why Statement is one sentence that captures your unique contribution and impact. The contribution is the real actionable part of your Why. The impact is the condition you wish to leave the people and world around you. Together, these two components provide fulfillment for you and those you serve.
In this interactive course, Simon will act as your video guide as he takes you through exercises to discover, articulate, reﬁne and bring your Why Statement to life.
Your Why comes from your past - your Why is an origin story. In Part 1, you will spend 2-3 hours going through exercises that uncover the most meaningful and shaping events through your career and life. These form the Golden Thread that makes up your Why.
This is where the rubber meets the road. You will spend 3-4 hours working with a partner of your choice going through your stand out stories from Part 1. At the end of this part, you will have the first draft of your Why. There are tools and resources in the course to help you find a partner with whom to work, like this podcast episode.
Ideas without action are simply hallucination. The objective of this course is not only for you to feel inspired. The goal is for you to take inspired action. The final part of this course will help with just that. In 2-3 hours, Part 3 provides clear steps to refine your Why and take action toward bringing it to life.
We have been profoundly impacted by our work with the men and women in the US Military. To salute those who serve others, active US military and US veterans can access this course for a $10 admin fee.
If you are active US military, email us from your ".mil" email address and include your MOS. Please specify if you wish the course to be set up with an email address other than your “.mil” account.
If you are a US veteran, please email us a PDF copy of your DD214 and black out any personal information, such as your SSN, street address, etc. Be sure to include your full name on the form.
Once your request is processed, you will receive a confirmation email with your login information. These requests are processed every Wednesday.