Learn your Why
Do you know your Why? The purpose, cause, or belief that inspires you to do what you do. Simon Sinek's online Why Discovery course can help you learn your Why.
About the Why Discovery Course
In this interactive, online, video-led course, Simon Sinek guides you step-by-step through his Why Discovery process.

Articulate your Why
in 7 - 10 hours.
Watch The Course Intro
PART 1
Gather your stories
2-3 hours
PART 2
Work with a partner to articulate your Why
3-4 hours
PART 3
Refine your Why and take action
2-3 hours

FREE BOOK INCLUDED

Receive a paperback copy of Start With Why with each license. Books are shipped free in the Continental US only. For orders outside the US, our team will be in touch by email after your purchase with shipment payment options. If multiple licenses are purchased, books will go to the shipping address of the purchaser.

COURSE WORKS GREAT ON

Windows XP, Vista, 7 Internet Explorer 9 and 10/Firefox/Google Chrome Mac OS X 10.5+ Safari/Google Chrome/Firefox
Mobile Devices
iPad 1, 2 and 3
Select the course license that’s right for you:

For You

Single License
$129.00
If you'd like to learn your Why, this is the option for you. Simply add to your cart, login and access the course.

Give as a Gift

Single License
$129.00
If you'd like to give the gift of Why to someone else, this option is for you. The more people who know and live their Why, the more fulfilled we will all be.

Facilitator's
Edition

Bundle pricing - $95 - $119
If it's your business to help others find and live their Why, this option is for you. The Facilitator's edition allows you to purchase multiple licenses of the course to share access with the people you wish to guide through the Why Discovery process. It’s a great way for a coach, brand consultant or anyone to work alongside individuals or a group of people as they navigate to discover their Why. The course can be a valuable resource to add to your coaching, consulting, or professional development toolkit.

Enterprise
Edition

If you're interested in licensing the course for your leadership or employees, speak to our team.
This course is for individuals to discover their Why. It is not designed to help an organization discover their overarching Why. However, this course may be a valuable tool to help you articulate the Why of your organization if you are the founder or visionary. Your personal Why is directly linked to Why of your organization. Your organization is one of the things you've created to bring your Why to life.

If you are interested in a facilitated Why Discovery Session for your team or organization, write us on our contact page, selecting "Speaking Request."

Salute to Service

The best leaders are those that understand the meaning of service, those who are willing to sacrifice for their own people. This is the reason we choose to spend time and energy learning from and supporting those who live in service to others.

 

As a small token of appreciation for your service, we wish to give you the gift of Why. We are pleased to provide U.S. active military and veterans, home and abroad, with complimentary access to our online Why Discovery Course - an interactive Why Discovery where Simon serves as your video guide.

 

This special Salute to Service offer does not include a complimentary copy of the Start With Why book.

 

We are so excited by the success of this program to date! With the high demand that the program has generated, we have a team member dedicated to set-up service men and women with access to the course. In order to continue delivering this special offer at this volume, a $10 set-up fee will apply as of October 31, 2014.

 

How do I apply to receive free access to the course?

 

ACTIVE MILITARY


  • Email us at salutetoservice@simonsinekinc.zendesk.com from your ".mil" email address and include your MOS.
  • If you prefer your account email to be something other than your ".mil" address, please provide an alternate email address in your original email to us.
  • Once your request is processed, you will receive a confirmation email with your login information.
  •  

    VETERANS


  • Email us at salutetoservice@simonsinekinc.zendesk.com with a PDF copy of your DD214. Black out any personal information including your SSN, street address, etc. Please include your full name on the form.
  • Once your request is processed, you will receive a confirmation email with your login information.
  •  

    Any questions? Email us.