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Welcome Champion.

cham·pi·on Noun /ˈCHampēən/

One who is spreading the inspiration of Why throughout their world.

 Thank you for being a part of The Movement. You inspire us.

Please click on the PDF icon to the right to fill out the Champion Application Form.  

For your convenience you can either print the Application out and complete it, or fill it out electronically in Adobe Reader. When you’re finished, please return it to and we’ll be in touch with you to give you all the information you need to get started.

By submitting the Champion Application Form, you acknowledge that you have read and agree to the Terms & Conditions of the Start With Why Champion Program.

Please take a moment to review our Advertising & Promotional Guidelines.

We encourage you to freely share your personal experiences with the book, the products, the community, the TED Talk, etc. in the spirit of inspiring others through your personal experiences. Please take a moment to review our Champion guidelines which we have in place to preserve the spirit and the message of the “Why” movement.

Champions are free to use the following channels for promotion of their unique Champion (i.e. affiliate) URL link:

  • EMAIL: Please feel free to email your commercial email list or your personal address book. We’d like to have an opportunity to quickly review any email copy you plan on sending to more than one recipient at a time prior to distribution and, of course, we ask that you comply with the CAN-SPAM Act if you’re sending commercial emails.
  • SOCIAL MEDIA: Please feel free to discuss, endorse or promote the Start With Why products on personally owned websites, blogs and/or personally owned social media outlets (i.e. Facebook, Google +, Twitter, etc.) using your unique Champion URL link.

Please do not, however, use the image, likeness or any associated trademarks of Simon Sinek, Simon Sinek, Inc., Start With Why, the community, the movement or any products to imply endorsement, approval, or personal or professional affiliation with you, your business, or any other service or product, or to in any way mislead as to the nature of your promotion or communication. In addition, please do not establish a website, blog, social media platform, or any other public presence that would imply you are representing or speaking on behalf of Simon Sinek, Simon Sinek, Inc., Start With Why, the community, products or movement.

In addition, we have some great banners for you to choose from should you wish to:

  • Purchase ad space on appropriate* websites for one of the approved banner advertisements available to you.
  • Place one of the provided banner advertisements on your personally owned website(s). 

* Please see Section 1.1.8. of the Terms & Conditions for more details on “appropriate” websites. 

If you would like to use a promotional or advertising strategy not detailed above, please feel free to contact us at to discuss your ideas. At this time text ads, search advertising, keyword bidding, co-registrations, etc. are not allowed. Please also remember that you should disclose your relationship with Simon Sinek, Inc. so that your audience understands that you are being compensated to promote the products. You can review the full Champion Program Guidelines here.

What Happens Next? 

We have partnered with a company, Digital Moses, LLC, to administer our Champion Program. After you turn in your Application we’ll be in touch to give you all the information you need to set up your Digital Moses account, locate your unique Champion URL and banners, and get started.

In the meantime, if you have any questions please feel free to let us know at Thank you for spreading the message of Why!

Inspire On!